UNC Workroom Fashion Mash
The Challenge: When the fashion and branding program at The University of North Carolina at Chapel Hill launches a new campaign, what will best showcase its work for new students getting started at the college?
The Insight: Students want to champion the work of their peers, and a walkable university campus is the ultimate billboard.
A major pain point for interested students is accessing programming event details. The overlay on interior displays takes viewers directly to scheduled events like alumni networking sessions and club meetings.
Images have an AR feature that tells the viewer about the program. Built without using any app downloads, any camera can view the interactive pieces.
